UNIVISION to debut NASCAR-themed novela

Following the premiere on Monday, April 1, a new episode will be released every Monday, Wednesday and Friday, midnight ET, for five consecutive weeks, culminating with the Univision network television special on Sunday, May 5. NovelasySeries.com will also provide compelling behind-the-scenes footage, exclusive content, character bios, previews, recaps, trivia and much more for users to engage with before, during and after each episode airs.

“Univision Studios is pleased to partner with NASCAR and Kate del Castillo Productions, Inc. to debut a compelling novela that takes place in the exhilarating world of NASCAR,” said Luis Fernandez, president of Univision Studios. “This new project will allow us to continue our commitment of offering Hispanic America culturally relevant content across platforms, including online and on mobile.”

NASCAR’s Los Angeles-based Entertainment Marketing division continues to focus on integrating NASCAR into mainstream pop culture through original productions, television show integrations and at-track celebrity appearances. In addition to “Arranque de Pasi�n,” other recent projects include Joey Logano appearing on Cartoon Network’s Hall of Game Awards, actor James Franco serving as Grand Marshal for the Daytona 500 and Dale Earnhardt Jr., Kasey Kahne and Tony Stewart “guest-starring” on The Cleveland Show.

Viewers can join the conversation regarding this first-of-its-kind novella on Twitter via @Univision, @vivanascar and @NASCAR as well as comment along with others on Facebook.com/Univision.

For more information on “Arranque de Pasi�n, La Historia de Ela,” visit Univision.com.

The NASCAR Sprint Cup Series continues on Sunday, April 7 with the STP Gas Booster 500 (1 p.m. ET, FOX) from Martinsville Speedway in Virginia.

Article Appeared @http://sports.yahoo.com/news/univision-set-premiere-nascar-themed-152300091–nascar.html

 

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