Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation

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Trump’s presidency has divided the Conner family

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The train activation includes the Make America Great Again hat that hangs on the Conner family’s back porch.
Dianna McDougall for Adweek

It’s been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival’s debut on March 27.

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