According to RZA and the album’s main producer Tarik “Cilvaringz” Azzougarh, a Morocco-based part of Wu-Tang’s extended family, the plan is to first take Once Upon A Time In Shaolin on a “tour” through museums, galleries, festivals and the like. Just like a high-profile exhibit at a major institution, there will be a cost to attend, likely in the $30-$50 range.
Visitors will go through heavy security to ensure that recording devices aren’t smuggled in; as an extra precaution, they’ll likely have to listen to the 128-minute album’s 31 songs on headphones provided by the venue. As Cilvaringz puts it: “One leak of this thing nullifies the entire concept.”
Though no exhibition dates have been finalized, Cilvaringz says Wu-Tang has been in discussions with a bevy of possible locations, including the Tate Modern (a representative from the institution did not respond to a request for comment). Other venues, including art galleries and listening tents at music festivals, could eventually round out the tour.
Once the album completes its excursion, Wu-Tang will make it available for purchase for a price “in the millions.” Suitors could include brands willing to shell out for cool points and free publicity (just as Samsung spent $5 million to buy copies of Jay Z’s latest album for its users) or major record labels hoping to launch the album through the usual channels (they’re used to paying top acts seven-figure advances).
There’s also the possibility that a wealthy private citizen could buy it and either keep the album or release it to the public for free in the name of democratizing a cultural artifact. That’s essentially what clothing mogul Mark Ecko did by purchasing Barry Bonds’ 756th home run ball for $752,467 and conducting a plebiscite to determine if he should blast it into outer space, send it to the Hall of Fame unblemished, or brand it with an asterisk (he eventually did the latter and sent it to Cooperstown).
“The idea that music is art has been something we advocated for years,” says RZA. “And yet its doesn’t receive the same treatment as art in the sense of the value of what it is, especially nowadays when it’s been devalued and diminished to almost the point that it has to be given away for free.”