A technophile who has a penchant for wandering the exhibits at the annual Consumer Electronics Show, the 38-year-old Grammy Award winning hip hop artist is also an investor in Hang With Inc., the Southern California company that created the app, which has been downloaded more than 1 million times since its launch in March 2013.
“I’m excited to be able to bring my fans behind the scenes and give the opportunity to those who couldn’t make it a chance to experience a concert at South By Southwest,” Curtis James Jackson III, known as 50 Cent, said in a statement.
The concert is scheduled to take place at 8 p.m. at the 1100 Warehouse in Austin during the “crossover” night between the last day of SXSW’s Interactive festival and the start of its music events. The rapper recently announced that his new album, “Animal Ambition,” will be released June 3, with the pre-sale beginning March 18.
The artist has been steadily using Hang w/ since he became a minority investor in the company, switching it on for a few minutes as he attends New York Knicks games, for example. Fans who follow him on the app are notified when he starts a new live broadcast.