College Hoops Stars Help Sell Deodorant. Does Their Payment Stink?

By Sean Gregory

Article Reprintcollege star

If you’ve been watching March Madness, you’re all too familiar with the Axe deodorant ad: you know, the one with the astronaut. In case you’ve magically tuned out all commercials in the past week, here’s the gist: Axe — a Unilever brand — is running some kind of promotion where you can win a flight into space. To spread the word, Axe created a commercial that features one of the most iconic moments in March Madness history: Bryce Drew, of Valparaiso, sinking a buzzer-beating three pointer to beat Ole Miss in the first round of the 1998 NCAA Tournament.

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