Delta, American, and United Just Raised Prices. What Will Southwest Do?


Article Reprintsouthwest

Delta Air Lines (DAL) raised its roundtrip fares by $4 to $10 for most of its domestic flights on Tuesday, one of the periodic increases airlines launch to test their rivals’ willingness to follow suit. (Yawn.) This hike, however, came a day after American Airlines (AAL) formally became the world’s largest airline and new top player in the U.S.

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