Did The NFL Put Pressure On ESPN To Divorce Frontline?

 

Bornstein, the NFL Network executive who once was chairman of ESPN, turned down SI.com’s request for an interview. (Alas, we’ll probably never learn who paid for lunch, and what and who were served.)

 

The next pressure point comes the second week of October when the Fainaru book is published. Those inside ESPN who care about journalism are watching to see how aggressive the company will promote the book and documentary. Will the Fainaru Brothers get a couple of quick OTL segments on ESPN2 and exit stage right, or will the company open up the multi-platforms as they did when Tim Tebow took off his shirt at practice last year or Johnny Manziel signed some autographs? Will they appear on multiple SportsCenters? Will Around The Horn’s journalists get points deducted for talking about the book? The irony is no matter how ESPN plays it, the company’s resources are all over the film and the Fainaru’s book.

 

“We anticipate having them on our platforms to discuss the book,” an ESPN spokesperson told SI.com Sunday.

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