Has Apple Lost it’s Cool to Samsung

By IAN SHERR and EVAN RAMSTAD

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Galaxy s3
Galaxy s3

Samsung Electronics Co. 005930.SE -2.48%is succeeding where other technology companies have tried and failed: closing the coolness gap with Apple Inc. AAPL -2.36%The deep-pocketed Korean company has used a combination of engineering prowess, manufacturing heft and marketing savvy to create smartphones that can rival the iPhone in both sales and appeal.

Samsung, the market leader in smartphones, on Friday said its fourth-quarter profit surged 76% to a record high on the strength of smartphone sales, including its Galaxy S line. The latest version is considered comparable by many shoppers in both design and technical features.

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