How did a show about a ‘redneck’ family who make duck calls become the most watched cable show EVER? Season premiere of Duck Dynasty shatters records

And they’re probably getting filthier. The  record ratings come after A&E gave in to the off-beat clan’s demands for  higher pay and amidst the growing popularity of the Duck Commander brand  merchandise that made them rich in the first place.

The network said the episode took its place  as the No. 1 non-fiction series telecast in cable history in total viewers as  well as all key demographic groups, most notably the coveted 18 to 49  demographic.

The fourth-season premiere grew by more than  one-third in total viewers over last season’s debut.

Season three premiered with 8.6 million  viewers last year and ranked as the number two most watched cable show of the  season, behind AMC’s The Walking Dead.

It’s a phenomenon even Jase Robertson, one of  the family’s bearded second generation, thought he’d never see.

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