How did a show about a ‘redneck’ family who make duck calls become the most watched cable show EVER? Season premiere of Duck Dynasty shatters records

duck 5The company’s online store offers a trove of ‘Commander novelties’ in addition to its wide array of hunting gadgetry, like  bobble head dolls, fake beards, mugs, beer koozies, and even a branded Cajun  seasoning.

And the family has several literary  offerings, to boot.

The patriarch Phil published Happy, Happy,  Happy: My Life and Legacy as the Duck Commander, the family has a group-authored  book called The Duck Commander Family: How Faith, Family, and Ducks Built a  Dynasty, and even the erstwhile uncle of the bayou brood has published a book,  Si-cology 1: Tales and Wisdom from Duck Dynasty’s Favorite Uncle.

There are also t-shirts, DVD collections, and  a cookbook by Phil’s wife Kay.

In spite their wild financial success and  continued popularity, Jase Robertson says they’re keeping their bearded heads on  straight as best they can.

‘It didn’t really taint the important  things,’ he said. ‘Our faith and our family and our perspective on  life.’

Read more: http://www.dailymail.co.uk/news/article-2395351/Duck-Dynasty-shatters-records-watched-cable-reality-EVER.html#ixzz2cAHfli8k

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