Lover.ly turned the wedding idea scrapbook into a search and e-commerce platform.
By Eveline Chao
Kellee Khalil was 30 pages deep into Google, flipping between 15 tabs of fashion retail sites, when she realized there ought to be an easier way to help plan her sister’s wedding. She was working at her sister’s wedding PR firm, so she knew the industry, but found it difficult to complete the loop from pinpointing, say, a bouquet that her sister liked in a photo, to tracking it down and figuring out how to actually buy it. “If this is hard for me, how do women outside of the wedding world do it?” she thought.