How the NFL Is Running a Social Media Empire

Samantha Murphy

Article Reprintnfl social

As prospect draftees arrived at the 2013 NFL Draft on Thursday night, they were ushered to an iPad station set up to look like a goal post. Players smiled into the tablet’s front-facing camera and posed for pictures which were almost simultaneously tweeted out to its Twitter followers.

This, along with a series of other digital initiatives surrounding the NFL Draft (including a live Twitter chat surrounding what the prospects were wearing), is a part of the football organization’s greater vision to connect fans at home to what’s happening behind the scenes and in real-time at the league. (Note: Although the Hollywood-like fashion component of the red carpet was met with mixed reviews, it still got fans talking on Twitter.)

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