Interview with Cold Hard of Crucial Conflict

 Black Truth News: I interviewed Sadat X for this Issue also, and we talked about originality. The thing about you guys is that you just couldn’t be original but you had to be creative enough to win over support from the city because Chicago wasn’t known for hip hop music. How difficult was that for you guys to think outside the box the way that you did?

 

 

Coldhard: You right this was house music city. It was extremely difficult, because the world had known of artists like Kool Rock Steady and Fast Eddie. They had some music out which was label hip house because they put rap music over house beats. Let it be said that New York Rappers had tried this before. I can’t say that because I really heard it right here in Chicago first you know what I mean. And those cats were cold blooded.

 

So we were thinking like if we going to come out we really got to bomb. Because we got Twista and he got a certain style and the way he attack the beat which is extraordinary, its cold blooded. He’s a cold dude. And you then got Common who is conscious but is street combined because he is so knowledgeable about what’s going on around us. So we wanted to be outside of their music, you know to be different. We didn’t want to come out and have people say you trying to sound like Twista or you sound like Common.

So we took a trip to California, we woke up one day and we drove to California, and all the way to California we was playing house music and we were bumping different rap styles off the rap music. And the drum pattern inside the house music was to our advantage because we had made some beats off our rhymes.

And once we got to California we met up with Suge Knight and we blew a rhyme for him and he said y’all sound like some country western rappers. We look at each other and said; that’s it… that’s it.

 

We can do some country western rapping. But it wasn’t country western, it was different western themes. like “Hay”, “Barn”, “cows” and then we took it from that to soul food, the whole southern swag, their hospitality, and how they straight to the point. Because you know most rappers before us was metaphorical emcees. We not metaphorical emcees; we can do that, but that’s not how we came out. We came out with something that can hit you instantly and make you feel good at the same time. It became dancing, pop music, and rap and gangsta rap at the same time. One song

 

Black Truth News: I want you to talk about the importance of branding your style. Like a Busta Rhymes or someone like you guys. When you create something yourself, you can do it forever, how important is that?

 
Coldhard: I say this; don’t be your buzz, be your record sales. Your buzz can be abnormal, giant, really big, but if it don’t match your record sales, then you back at square one. And you know following the bandwagon don’t ever state who you are. It only puts you in everybody else category. I been getting calls from different people about remaking the single “Hay in the middle of the barn” and all the artist are from Chicago. Ain’t nobody from St. Louis calling asking me to remake it. California, North Dakota, Japan, nobody’s calling to remake it. It’s been Chicago artist trying to remake it. And my thing is this, why remake our song. Why you don’t go remake “gin and juice” or something.

I ask one dude “how you going do it anyway?” The man told me that I want the lyrics to say. “I want you to stay because your loving is the bomb.” You want to put that on “Hay in the middle of the Barn?” You want to change up our feel. The real about it is, if you going to jump on the same song were on, and then do you on the song. Don’t get on there and use the same melody you know what I’m saying. Do yourself. You can use the beat or the music we use it on, but do something totally different. Don’t do it in the Hay format because that’s what people going to be familiarized with. That’s what you doing, you making a song, and you like everybody know this song. So we can blow up instantly. But that’s not the issue, because I can still sue you. I can still have your royalties. Because you using my melodies. I can still get paid off you. So do you your own thang and that’s what’s going to get you someone where else.

 

You know I been hearing all the same beats for the last two years. Ever since Waka Flocka came out with that “Oh Let’s do it” song; all the beats been sounding like that, for the last few years all the beats been like that, and you know everybody putting gangsta rap on it, but it don’t be any gangster that’s getting on the track. And then why would you launch your career and then turn gangster? You should be trying to sell gangsta rap to get out of that gangsta lifestyle. That’s how you gone get somewhere. I live all that, the gangbanging, pimping, hustling, everything that cater to being vicious out here on these streets.

 

Crucial Conflict has done all that, and that didn’t get us anywhere, but back at square one. Regardless of us making millions, regardless of us traveling the entire world, regardless of having big houses, fine cars, jewelry and sluts following us; won’t any of that important; what was important was us finding out our business and getting to the next level in the game. And from our neglect of doing that, it put us in this situation we in now. Trying to get back in it and doing it right because we know better. You know the game been old; so you never too old to get in the game because the game older than you. 

One comment

  1. Where/How can I find/contact this man and his click? I been wanting to play bass for em for the longest!

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