Suite owners will have access to a Champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest, according to a biography by a writer for Forbes. The arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.
There is also an important intangible asset, particularly for a rapper: the bragging rights that Mr. Carter has enjoyed as a part-owner since Mr. Ratner’s group paid $300 million to acquire the Nets. His slender stake was enough for Mr. Carter to thump his chest in his lyrics, promising to “bring you some Nets.”
Mr. Carter has capitalized further on his Nets investment by extending the Jay-Z brand into endorsement deals normally reserved for elite athletes. He stars, wearing a Nets cap, in a Budweiser TV commercial that was broadcast during the Olympic Games. And he was named executive producer of the basketball video game, “NBA 2K13.”