LinkedIn, Pinterest more popular than Twitter: study

The Pew study polled users of Facebook, Instagram, Twitter, LinkedIn and Pinterest – five of the largest U.S. social media services.

About 71 percent of respondents said they used Facebook, up from 67 percent a year earlier and granting it the highest popularity ranking. But some analysts speculate that younger users are gravitating away from Facebook, the world’s largest social network, and toward newer services such as SnapChat or Instagram.

“Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms,” the Pew study read.

“Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and Internet users in higher-income households.”

Article Appeared @http://www.reuters.com/article/2013/12/30/us-twitter-study-idUSBRE9BT0QO20131230

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