It’s all a big in-joke, because Durant was famously taken second in the 2007 NBA Draft, trailing Greg Oden, who’s probably worn casts more often than sneakers during his injury-riddled pro career. (Where’s Greg’s new footwear line, you heartless bastards!? Dude’s got doctor bills to pay!) The commercial is amusing even if you don’t know the backstory, though it helps. Frankly, I was rooting for Barrels, a sweat-soaked, tie-and-tank-top-wearin’ everyman, to be the top pick, because his misplaced moxie steals the show. Sorry, Kevin, but in my book, you’re still No. 2. Credits below.
CREDITS Agency: Wieden + Kennedy, Portland, Ore. Global Creative Directors: Alberto Ponte, Ryan O’Rourke Art Director: Jason Campbell Copywriter: Nathaniel Friedman Account Supervisor: Jordan Muse Account Executive: Jessica Shaw Executive Producer: Matt Hunicutt Producer: Chris Capretto
Production Company: Chelsea Pictures Director: David Gordon Green Director of Photography: Eric Treml Executive Producers: Allison Amon, Lisa Mehling, Pat McGoldrick Head of Production: Adam Guliner
Editorial: Arcade Edit Editor: Geoff Hounsell Assistant Editor: Sean LeGrange Managing Director: Damian Stevens Executive Producer: Nicole Visram Visual Effects: Airship Post Visual Effects Producer: Greg Heffron Color: Sean Coleman at Company 3 Sound: Jeff Payne at Eleven Sound Color Company: MPC Colorist: Mark Gethin
Article Appeared @http://www.adweek.com/adfreak/nike-gives-kevin-durant-second-chance-being-drafted-first-150829