In a statement released to RapRadar, Nipsey Hussle says he chose the three-figure price tag because he’s “tailor-making music” for his core fans.
“It’s not about stepping outside of what I’m known for in hopes of new discovery,” Hussle says. “What that means is less fans are better served. (Kinda like the effect of less kids in a class room leading to better education.)
“I’m more or less focused on fully serving the ones that have connected already,” he continues. “That being said, it’s a value over volume thing…If I’m goin’ to offer a product made with no compromise or concession to the platforms (radio, A&R, opinion, label bias), then the way we sell has to change. Hence PROUD2PAY.”
Nipsey Hussle also explains that the $100 price isn’t connected to the cost of making the CDs. Rather, “it’s the price of Revolution,” he says.
“Crenshaw” is hosted by DJ Drama and is also scheduled to be available for download October 8.