- Start communicating your value from the first point of contact so the benefits you offer your client are crystal clear.
- Practice the fine art of follow up. This applies to both pitching the business and servicing the client after the sale. Get clarity around how much communication, reporting, and follow up the client expects from the start, and aim to meet and exceed that expectation with winning results.
- Deliver a unique experience that is memorable, remarkable, and worth talking about. In doing so, you earn the privilege to obtain repeat business and referrals to new business.
- Continue to invest in your own professional skills and development to bring best practices to life for your client.
Article Appeared @http://www.blackenterprise.com/small-business/attracting-and-retaining-corporate-contracts/