His eye off the court is just as daring, as he has built a portfolio of nine investments that are mostly sports and health-centric, including Liquid Nutrition (juice retailer), OneBode (supplements), the Vancouver Whitecaps Major League Soccer club and a string of gyms that bear his name. “I want to build something special and be a part of exciting growth with different companies and at the same time not impact my kids’ chances of going to college,” says Nash.
Nash likes to integrate the companies in his portfolio, where OneBode’s supplements are available in LiquidNutiriton locations, as well as the 17 Steve Nash Fitness World and Sports Clubs in Canada. His film production company does work for companies in the portfolio in addition to corporate gigs with the likes of EA Sports, Nike, Toyota and VitaminWater. Nash hopes “the sum is greater than the parts” when it comes to his investments.
Another venture is a marketing consultancy and venture capital firm, Consigliere Brand Capital, which he launched in 2010 with former Deutsche advertising executive, Michael Duda. The two became close when Nash did a three-month internship (unpaid) at Deutsch’s Manhattan office in 2008. “It is a great concept to merge venture capital and ad agency capabilities, so you can help grow a business with more than just your investment,” says the 38-year old point guard. Nash leaves the day-to-day work to Duda and his team, but looks to get more involved when his playing career is over.