Tennis star Naomi Osaka Partners with LeBron James to roll out her new Media Company

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Professional tennis star Naomi Osaka is expanding her enterprise beyond the playing field. The 24-year-old is forming a new media production company, called Hana Kuma. She will partner with LeBron James and Maverick Carter’s Springhill company.  

Hana Kuma will focus on “telling empowering stories across scripted, unscripted, branded content, and digital content.” Osaka released a statement regarding the new venture.  

“There has been an explosion of creators of color finally being equipped with resources and a huge platform. In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe, and Latin America that the unique can also be universal. My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma. We will bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way.” 

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