Zuckerberg: More Opportunties in Mobile than Desktop

Facebook executives spent the summer talking to advertisers and agencies about its mobile-first strategy and how it’s a mobile-first company, which Zuckerberg reiterated during the company’s second-quarter earnings call. Today he underscored the point (even saying that he wrote on his mobile phone the 2,173-word letter to investors in the company’s initial regulatory filing). Users are spending more time on Facebook through mobile than on desktop, which means Facebook has more opportunities to make money off those users, Zuckerberg said, noting that Facebook’s mobile ads outperform its desktop adsthat run along the right rail.

The positive performance of Facebook’s mobile products should help ease the beatdown Facebook’s taken from Wall Street since going public. Zuckerberg admitted that “the performance of the stock has obviously been disappointing,” but that stock gained 3 percenttoday in after-hours trading to return above the $20 mark—though it’s still lost roughly half its value since IPO day.

Obviously not everything has gone Facebook’s way in mobile. The company’s iOS app had been widely derided for being slow, so Facebook retooled it in an August update. “It was not where we wanted it to be before…and even what we have now is not as good as it can be,” Zuckerberg said. Not that an inferior iOS app turned off all of Facebook’s mobile users. Zuckerberg said more users visit Facebook’s mobile site per day than its iOS or Android apps combined.

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