Biscoff Spread, made from original Biscoff Cookies – or Lotus Speculoos as they are known on the Continent – is a Belgian creation produced by Lotus Bakeries.
And with 2,360 calories per 400g container it’s been dubbed “crack in a jar” on social media.
Nevertheless, it has become a firm favourite in the UK with sales of the sweet treat increasing by 529 per cent in Sainsbury’s over the last year – while the crunchier version has seen a 276 per cent rise.
Sales in Waitrose have also been on an upward curve, the Daily Mail reported.