Harley will show handmade demonstration models Monday at an invitation-only event in New York. The company will then take about two dozen bikes on a 30-city tour for riders to test drive and provide feedback. Harley will use the information it gathers to refine motorcycle, which might not hit the market for several more years.
The venture is a risk for Harley because there’s currently almost no market for full-size electric motorcycles. The millions of two-wheeled electric vehicles sold each year are almost exclusively scooters and low-powered bikes that appeal to Chinese commuters. But one analyst said investment by a major manufacturer could help create demand, and Levatich emphasized in an interview with The Associated Press that Harley is interested in the long-term potential, regardless of immediate demand.
“We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders,” Levatich said. “So, nobody can predict right now how big that industry will be or how significant it will be.”