In part of the study’s research with Italian Facebook users, 40% of users had never changed their privacy settings and 80% said they “were not concerned or did not care” if their personal data was available and accessed, either by an organisation or an individual.
Information that people choose to publish on Facebook has generally been through a psychological filtering process, researchers found – unlike conversations, photos and video shared through more private tools such as Skype, or on mobile apps.
“Most individuals try to present themselves online the way they think society is expecting them to,” wrote contributing anthropologist Razvan Nicolescu on Thursday.
“It seems that social media works not towards change – of society, notions of individuality and connectedness, and so on – but rather as a conservative force that tends to strengthen the conventional social relations and to reify society as Italians enjoy and recognise it.
“The normativity of the online presence seems to be just one expression of this process.”
Article Appeared @http://www.rawstory.com/rs/2013/12/27/study-finds-parents-make-teenagers-embarrassed-to-even-be-associated-with-facebook/