Last month, Apple became the first U.S company to be valued at $1 Trillion dollars. The technology giant has unveiled it’s new line of iPhones and the screen and price has increased. The iPhone Xs starts out with a price of $999. The iPhone Xs Max has starting price of $1,099 dollars and the more ‘affordable’ iPhone XR is $749 dollars. Apple CEO Tim Cook defended the hefty prices by saying that customers are on a payment plan with their carriers that allowed them to slowly pay the bill at $30 dollars a month or a $1 dollar a day. Cook also explained that “it’s not cheap” to make “the most innovative product available.” To read more about this story read here.