College Hoops Stars Help Sell Deodorant. Does Their Payment Stink?

The twist: after the real clip is shown, the cheerleaders turn their attention to an astronaut standing on the Valpo sideline. Even after Drew hits this amazing shot off an amazing pass from teammate William Jenkins, no one can keep their hands off an astronaut, because astronauts are even more amazing. If you win a flight to space, you’ll be like an astronaut. So buy Axe deodorant and be pretty amazing. Or something like that. See the ad below:

Three Valparaiso players had starring roles in that clip: Jamie Sykes, who threw an on-the-money inbound pass from underneath the Ole Miss basket with just 2.5 seconds left, Jenkins, who in one motion leapt in the air, caught Sykes’ pass, and threw it to a streaking Drew, and of course Drew, who made what in some circles is simply called “the shot.”  So what do the players think of their recurring moment in the March spotlight? “I think it’s hilarious,” Sykes, an environmental specialist at an oil recycling company, says about the advertisement. “The only thing I don’t like about it, they didn’t say my name.”

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